我应该向我的订阅者发送多少封电子邮件

每次我教授讲习班或研讨会时，这几乎肯定是人们问我的第一个问题。“我应该多久向我的订阅者发送一次电子邮件？” 依靠。您的订阅者希望多久收到您的来信？发送电子邮件的频率必须与订阅者希望收到您的消息的频率一致，这一点非常重要。而且不像您想与他们交谈的那么频繁。想象一下，你是那个在商店里追着你的人，在五分钟内问你十次“你需要帮助吗？” 当然你不想成为那个人，但以电子邮件的形式。 有一天，我注册了一个电子邮件列表，在我从口袋里掏出手机之前，我已经收到了五封来自他们的电子邮件！ 这是我收到的五封电子邮件： 确认邮件。 表示欢迎 对最初的确认进行再次确认。 第一步 个人客户经理。 我可以想象营销团队向新客户谈论电子邮件活动，以及这五封电子邮件在理论上如何有意义和目标...... “订阅确认电子邮件，这是理所当然的！” “我们需要一封介绍性电子邮件来介绍我们以及您为什么需要我们。” “哦！如果订阅者没有收到第一个确认，我们还将发送重新确认阅者需要知道如何开始！让我们发送一个包含第一步的介绍！ “您还必须通过个人客户经理让新订阅者惊叹不已正如您所看到的，人们很容易对电子邮件感到兴奋。


它们快速、简单并提供立竿见影的结果。速度太快了，我取消订阅后就接到了电话。 如果使用得当，自动化是伟大的，可以创造奇迹。很多时候，我看到一些公司在没有真正测试的情况下就创建了长期的 捷克共和国手机号码列表 连续性活动。从理论上讲，该活动可能有意义，甚至会受到好评。然而，一旦你开始，你就会意识到你正在把你的订阅者埋在电子邮件中，并把他们吓跑！我一直这么说：电子邮件营销不是数字游戏。制定策略并真正测试您的想法非常重要。 在我之前提到的情况下，他们可以用更少的电子邮件向我提供相同数量的信息，并在更长的时间内传递信息。这个想法是创造一个持续的流量，而不是为订阅者付出努力。如果您一次发送太多电子邮件，可能连一半都不会被阅读，因此，重要信息会丢失，您的努力也会白费。 开展智能连续性活动。




如果您还不了解客户的行为，请尝试了解他们。他们如何浏览您的网站或如何使用您的产品或服务。这不是航天科技。它可以像观察并询问客户关键问题一样简单，也可以像分析大量数据一样复杂。无论选择哪种方式，您的订阅者和消费者都是您业务持续发展的动力，因此了解他们和他们的习惯非常重要。 让我们举一个结构良好的电子邮件营销活动的例子。我的朋友在一家宠物店给他的狗买食物，在结账时付款时，他被要求提供他的电子邮件帐户。他犹豫了一下，因为他不喜欢收到太多电子收银员承诺提供巨大折扣，并且不会打扰订阅者是的对他们都说同样的话。

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