危机情况下更灵活地

进行沟通，以扩大影响力和可信度） 内容营销（针对目标人群在正确的时间通过正确的渠道找到的高质量内容）以及 领导管理（从以前的行动中产生新业务）。 这些措施中的每一项本身就已经是一个广阔的领域。这再次表明， 战略上合理的公共关系工作 有多么重要。数字化正在越来越多地创造与公司接触的接触点。 只有基于明确定义的原则进行沟通，才能成功实现为目标群体提供统一品牌认知的目标。

额外：在工作世界中主动沟通的 个理由 制定 WS号码列表 沟通策略 通过明确定义的沟通策略，您可以在公众眼中积极地定位您的公司。您为目标群体提供真正的附加值，提供有关新发展的透明信息，从而与所有潜在目标群体建立密切联系。 这些绝不只是（潜在）客户，还包括供应商、合作伙伴公司、员工及其家人以及其他对您的主题感兴趣的人。这样您和您的公司就能保持持续的沟通。您还可以在做出反应，最重要的是更快地做出反应，因为沟通结构已经就位。



近几十年来，公共关系的范围显着扩大。由于数字媒体的快速发展，增加了许多传播渠道。 从内容上也可以看到变化：目标群体越来越成为传播的焦点。这就是公关越来越多地与内容营销融合的原因。这两个学科不再能够清晰地彼此分开。因此，公共关系并不是你和你的公司想要沟通的内容。相反，更多的是目标群体的需求和愿望。问问自己，你和你的公司必须提供什么回报。当然，这些可以是产品或服务，但有时也需要对某个主题有明确的意见。相应地，沟通也将具有 强大的附加值以真实性 为导向。

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